The City of Chula Vista is soon to have a Historic Building restored and revamped by Amorphica Design Research Office.
CONSTRUCTION, REOPENING, PLANNED FOR VOGUE THEATER
Movies, theater, meetings planned after 8-year closure
CHULA VISTA — An abandoned Chula Vista landmark on Third Avenue is getting ready to reopen after being closed nearly eight years.
A building permit to revamp the Vogue Theater was issued by the city in February, allowing renovation work so it can be used for movies, theater, musical performances and perhaps business meetings.
Built in 1945, the Vogue was a single-screen movie theater and the only place to watch a new release on the big screen until the early ’70s.
The first feature at the Vogue was “Happy Land” starring Don Ameche and later came “The Gang’s All Here,” starring Alice Faye and Carmen Miranda, both from 1943.
The theater closed in 2006 — a casualty of the declining economy.
Janice Kluth, the senior project coordinator for Chula Vista, said the opportunity to reopen the theater creates the potential to increase city revenue through additional sales tax, and it could boost local business.
The owners, Valente Marquez and Angelica Padilla, are Bonita residents who purchased the theater in September 2009. Kluth said the couple has considerable plans for the 7,000-square-foot building with occupancy of 969.
“It’s a big endeavor,” Kluth said. “Our most important hope is to have it done right so that it can be something great for the whole community.”
Plans for construction include relocating the restrooms to the ground floor, leveling the main assembly and adding handicap accessible ramps.
The facade is expected to maintain its historical integrity.
“The owners are eager to get started,” said Aaron Gutiérrez, architect at Amorphica Design Research Office. “The city of Chula Vista outsourced a feasibility study for what the Vogue could be and also to give us a good vision to be able to make this venture a successful one.”
Gutiérrez said the plans have been a work in progress.
“We have been working on this design for a while now and studying the possible uses and scenarios of this space,” Gutiérrez said. “Our intention is to bring back its original core use — the movie theater with several added values, including educational, cultural and entertaining.”
Gutiérrez said the theater would showcase movies that are educational, multicultural, independent and even mainstream in nature.
“We are not going to stop at just movies,” Gutiérrez said. “We see great potential and possibilities for this space.”
Gutiérrez said the multifunctional theater would help revitalize the Third Avenue Village corridor with more business.
“Our main goal is to make this a community-dynamic space where all members participate by interacting or by being spectators as well,” he said. “Adding a cultural performing arts use to this space will bring out the best to and out of the Vogue Theater.”
Gutiérrez said a multiperformance stage would bring performance artists, choral ensembles, jazz and blues concerts, symphonies, contemporary musicians, live theater performances and others.
In addition, he said the space could be used for architecture exhibitions, business and civic meetings, workshops and seminars and social events such as celebrations, holiday and charitable functions and dinners.
“We believe the Vogue Theater has space for everyone,” he said.
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Author : Allison Sampite Montecalvo
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