134_ The Vogue Theater

134 - The Vogue Theater - Amorphica Design Research Office

The Vogue Theater
The revitalization of a 1940’s Movie Theater to become a multi-functional, multi-performative, multi-meaningful hyperspace.


Chula Vista, California

Design: Aaron Gutiérrez CortesJulia Cerrud
Excecutive/Administrative/Development: Julia CerrudAaron Gutiérrez CortesGeorgina Muñoz
Collaboration: Alfredo NavaDavid Lopez-Rosales, Victor Gutierrez, Ali SoheiliTom Cartier, Roberto Gutiérrez, Marco Polo Cortes, Octavio Quijada, Alfredo Jaime, Eugenio Velazquez, Arturo Miranda, Elley Klausbruckner, Robert Chan, Public Works Inc., Francisco Morales
Interns: Berenice Jimenez, Roberto Perez, Adrian Garabito, Luis Antonio Aguilar

Construction Documents and City Review as of December, 2011
Project Description
The Vogue Theater will be open and available to the community at large as a Cultural, Performing Arts and Entertainment Facility coming in the near future!
Our intention is to bring back its original core use, the good ol’ movie theater. Yes a movie theatre with several added values which are in intent educational, cultural and entertaining. This is what we call a multi-functional, multi-performative, multi-meaningful space. A space that can bring about several different uses in a dynamic style to the cultural heart of Chula Vista, The Third Avenue Village. This of course is to be able to also revitalize the zone with more business potential provided by the pedestrian traffic and action that this space can bring to Downtown Chula Vista.
Our proposed facilities will include a fully functional stage equipped with a large projection screen, green (artist) rooms, technology room, a recording studio, a multi-performative center space, state of the art sound and lighting, food staging areas, artist spaces for education and rehearsals and many other uses.
The owner’s of The Vogue Theater want this space to become a vibrant jewel in Downtown Chula Vista that can be a generator of new business around the 3rd Avenue area, as well as a Community hub where people of all ages can find something of cultural, educational and entertainment value.

Project Log
Here is a sneak peek at some interior renderings of The Vogue Theater.

Amorphica - 0134a - The Vogue Theater
134 - The Vogue theater - Amorphica Design Research Office 134 - The Vogue theater - Amorphica Design Research Office
134 - The Vogue theater - Amorphica Design Research Office
134 - The Vogue theater - Amorphica Design Research Office

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