amorphica design research office / / html projects

As experience designers we are motivated by the exploration of a broader set of questions when creating media solutions. Our quest is to uncover deeper structures and constructs based on natural systems, human interaction with the world and each other, and visionary technology. We wish to expand the language of graphic design and increase the communications bandwidth of our creations in ways that result in rich emotional and inspirational environments for our participants.

This inquiry into defining experience design proposes to augment our skill sets by taking a multidisciplinary approach. We embrace diverse viewpoints and techniques afforded by disciplines such as natural science, humanities, psychology, architecture, artificial intelligence, virtual reality, and fine art. Our goal is to inspire practitioners of traditional graphic design to innovate and lead as part of the larger AIGA community. We fearlessly propose a more holistic aesthetic that our potential clients can readily understand and assimilate to evolve corporate communications in ways that deepen the relationships with their customers.

march 27, 2003 Event: What is Experience Design?
Join us in a collaboration of creative minds in our quest to evolve the discipline of graphic design. The Experience Design Group AIGA San Diego will be transforming the AIGA Center For Design into an explorative environment that will inspire you to innovate and differentiate in your own work. You will have direct interaction with experiential media creators and will have the opportunity to be immersed in a variety of multi-sensory media installations.

Envision responsive media that presupposes and reacts.
Increase the bandwidth for both the input and the output.
Strive for multidimensional interaction.
Facilitate willingness and growth.
Foster relationships and community.
Allow for contributions and impact.
Generate artifacts for each visit.

Establish a sense of presence.
Create spaces that are windows into other worlds.
Immerse participants into rich multi-sensory environments.
Practice landscape architecture.
Bring to life landscapes that continually evolve.
Bridge separations between unrelated spaces.
Build environments that react and adapt.
Allow exploration beyond the boundaries.

Build for the incredible capabilities of the human body and mind.
Mediate social and emotional expression.
Project culture and consciousness.
Don’t penalize mistakes or inadequacies.
Measure real-time as human-time.
Allow for playful exploration.
Create rich slices of life.

Realize a participant’s aspirations.
Augment lifestyle and suggest dreamstyle.
Present mirrors that reflect potential.
Transcend brand and achieve individual enlightenment.
Broaden opportunities and reward effort.
Document transformations and provide mementos.
Live your participant’s life

Contemplate the next biggest element that will surround your message.
Validate details smaller than your message.
Reinforce consistent cues and eliminate contradictions.
Generate an esthetic that scales with changing viewpoints.
Grow the solution space laterally.
Learn from urban design and planning.
Complement what is beyond the computer.

Document emotions and multi-sensory perceptions.
Become a media poet of color, shape, sound, and subject matter.
Let the desired expression drive the tools and technology.
Unselfishly share with those who cannot be there.
Covert the mundane into the profound.
Expose the unseen and the overlooked.
Give form to concepts that are formless.